Use geofences to create a virtual perimeter on a map and target users that cross this virtual boundary. Geofences can be any shape or size and can be set up to trigger alerts or targeted messages when a user enters, exits or dwells within the predefined area.
Monitor traffic within a certain area to gain valuable business data and send targeted messages based on this intelligence. Possible applications include sending coupons, prompting surveys, or even alerting security if a user has entered a restricted area.
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