The “Next-Gen” shopping experience will rely on a solid data foundation

by Chris Wiegand on 5/31/18 9:20 AM

The post The “Next-Gen” shopping experience will rely on a solid data foundation appeared first on IBM Internet of Things blog.

Retail has endured a turbulent time. The past decades have seen a painful shift from traditional brick-and-mortar to the online shopping experience. Driven in no small extent by a desire for instant gratification; tech-native Millennials have demanded personalization, speed, and frictionless online shopping experiences. And while this has fueled innovation and the development of mobile, web and IoT technologies, it has also seen the closure of retail stores and malls dominate the headlines.

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7 Essential Features Indoor Wayfinding Adds to Your Shopping Mall App

by Jean Moncrieff on 2/26/16 5:11 PM
 
When it comes to building your shopping mall app, you have the option to use an off-the-shelf solution or to develop a custom app – both approaches have their pros and cons.
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Shopping Mall Apps Enhance a Shopper's Path to Purchase

by Jean Moncrieff on 2/19/16 11:41 AM

A fully integrated shopping mall app will enhance a shopper’s path to purchase and affect incremental visits and spending at your shopping mall properties. 

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5 Ways Enterprise Wayfinding is Shaping the Mall of the Future

by Jibestream on 5/5/15 11:17 AM

The mall of the future - easily accessible, navigation is simple, and the stores you stop at seem to know what you want before you do. And from the other point of view; to be able to lead customers directly to your store, offer them exactly what they want and are likely to buy, and to be able to reach out to them more effectively.

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