Indoor Mapping Blog

Is Omnichannel Mapping the New Brand Standard?

by Express Image Digital on 12/17/19 10:07 AM

This post was contributed by Express Image Digital.

Picture this - your guest is planning a visit to your mall. At their fingertips, there are three or more platforms available to help them navigate to and within your mall, access information, find out about deals, build loyalty, and even share information with other potential customers.  Omnichannel mapping essentially enables this experience and powers the ability to access this kind of information from multiple devices at any time that suits the user. The omnichannel experience means that users can interact with your mall from the comfort of their home on mobile or desktop usage or by using interactive kiosks and continued mobile support at the venue.  Let’s dive into a few examples of the benefits of these omnichannel applications.

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Driving Additional ROI From Your Digital Wayfinding Solution

by Jibestream on 12/13/19 10:04 AM

The post "Driving Additional ROI From Your Wayfinding Solution" appeared first on ExpressImage.Digital.

"When implementing a digital wayfinding solution, there are some initial, obvious benefits. For example, you can likely gain some high-level insight into what people are searching for, and how long it’s taking them to find and map their route, determined by their time spent interacting with your wayfinding interface. However, there are also ways to leverage the foundational technology infrastructure that powers your wayfinding solution to gather deeper insight and generate additional ROI across your entire organization."

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Webinar: Location Technology and Innovation - Mall of America’s Digital Journey

by Jody Shaffer on 4/23/19 9:24 AM

When Mall of America opened in 1992, the headlines called the move risky, and warned that making an entertainment destination out of a shopping mall wouldn’t stand the test of time. And yet, here we are over 27 years later and the Mall of America has been making headlines ever since for becoming a world leader in retail innovation. The Mall of America stands as a testament to the power of creating an engaging experience of place, and how connected spaces will outlast and outperform others in the retail landscape.

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5 Ways Enterprise Wayfinding is Shaping the Mall of the Future

by Jibestream on 1/1/19 7:45 AM

What comes to mind when you imagine the mall of the future? As consumers, one would hope that it would be easily accessible, navigation would be simple and straightforward, and the stores you stop at seem to know what you want before you do. From the REIT and retailer side of the coin, there's a desire to be able to lead customers directly to your store, offer them exactly what they want and are likely to buy, and to be able to reach out to them more effectively in critical buying moments.

As futuristic as these ideas may seem,  Enterprise Wayfinding Platforms (EWP) are already able to make these dreams a reality.

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10 Essential Features Indoor Wayfinding Adds to Your Shopping Mall App

by Jibestream on 11/8/18 1:52 PM
 
When it comes to building your shopping mall app, you have the option to use an off-the-shelf solution or to develop a custom app – both approaches have their pros and cons. 
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