The Evolution of Wayfinding: From Static Signage to Blue Dots and Beyond

by Trish Sissons on 11/6/18 4:01 PM

When wayfinding works, we don’t even notice it. However, when it fails, our lives are derailed. We miss flights and connections, we’re late for important appointments, and we generally get really, really frustrated. While we can rarely identify the times wayfinding has explicitly helped us, most of us can certainly pinpoint the times wayfinding has failed us - like that highway exit sign that appears way too late in the game to help you make the turn.

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Maps Tell Important Stories

by Trish Sissons on 10/3/18 12:32 PM

I once had a professor - the esteemed communications and social change researcher, Dr. Martin Laba - who taught me what is potentially the most important thing I learned in university, and I think it’s something we all know intuitively on some level.

No matter the culture or context, storytelling is the key to human connection. Humans everywhere connect, communicate, empathize, and advance through stories.

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