Indoor Mapping Blog

The indoor world has never been more connected. Over the past decade, significant strides have been made in demystifying the great indoors. Location-aware technology has given us better visibility and a keener understanding of indoor spaces and how people actually engage within them. Thanks to the data collected from IoT, mobile phones, sensors and other wireless devices, the problem is no longer a lack of indoor data. The key challenge organizations face today is how to turn this data into something meaningful and actionable.

It's back to school season and class is in session! This month, we are hosting a webinar series taking you through the basics of indoor mapping and location intelligence use cases. 

Generation Z, also known for being the first demographic cohort to come of age after the digital revolution, are quickly driving change in spending behaviors. As the first truly digital generation and with $143 billion in buying power, what does this mean for the future of retail, hospitality, and other experiential industries? 

When Mall of America opened in 1992, the headlines called the move risky, and warned that making an entertainment destination out of a shopping mall wouldn’t stand the test of time. And yet, here we are over 27 years later and the Mall of America has been making headlines ever since for becoming a world leader in retail innovation. The Mall of America stands as a testament to the power of creating an engaging experience of place, and how connected spaces will outlast and outperform others in the retail landscape.

Indoor mapping presents an exciting opportunity for enterprise organizations, but it also comes with its own unique set of challenges. In this emerging market, there are few set standards, complex integrations, rapidly changing business requirements, and many unanswered questions.