This post was contributed by Express Image Digital.
Picture this - your guest is planning a visit to your mall. At their fingertips, there are three or more platforms available to help them navigate to and within your mall, access information, find out about deals, build loyalty, and even share information with other potential customers. Omnichannel mapping essentially enables this experience and powers the ability to access this kind of information from multiple devices at any time that suits the user. The omnichannel experience means that users can interact with your mall from the comfort of their home on mobile or desktop usage or by using interactive kiosks and continued mobile support at the venue. Let’s dive into a few examples of the benefits of these omnichannel applications.