The “Next-Gen” shopping experience will rely on a solid data foundation

by Chris Wiegand on 5/31/18 9:20 AM

The post The “Next-Gen” shopping experience will rely on a solid data foundation appeared first on IBM Internet of Things blog.

Retail has endured a turbulent time. The past decades have seen a painful shift from traditional brick-and-mortar to the online shopping experience. Driven in no small extent by a desire for instant gratification; tech-native Millennials have demanded personalization, speed, and frictionless online shopping experiences. And while this has fueled innovation and the development of mobile, web and IoT technologies, it has also seen the closure of retail stores and malls dominate the headlines.

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